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In this episode, Wayne talks to Ruben Greth, who has a popular podcast about raising money for multifamily syndications based on what he learns from the best multifamily syndicators in the country.
Recently, Ruben raised $1 million through cosponsors for multifamily projects in Arizona. He started out doing social media videos for a local apartment investor in Phoenix and successfully raised $625,000 for deals during the post-crash buying frenzy.
Topics on Today’s Episode:
- Ruben’s Real Estate Journey: From mortgages to the power of multifamily investments
- Capital Raising: Facilitate process for raisers, sponsors, syndicators by starting own fund
- Services in Demand: Master the finding and acquiring of capital to add value
- Ways to Raise Capital: Partner with right people with good track record and experience
- Multifamily Investment Benefits: Passive income, generational wealth, and tax benefits
- Brand Yourself: Be go-to multifamily person, automate communication to build trust
- Consistency with Touchpoints: Email marketing approach that adds value is successful
- Original Base: Once friends and family max out, before investing more, convert others
- Best Marketing System: Use several tools, not just one for people to know, like, trust you
- Selling vs. Offering: There’s other ways to provide opportunities and diversify portfolio
- Brand Awareness: Not what brand says to audience, but what people say about brand
- Assumption: Other people want the same things they want – people have different needs
- People, Success, Money: Use strengths to share information by doing certain things
- Lessons Learned: Focus on one thing – raising capital – to get real estate investor label
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